The editorial wholesale platform
Turn your collection into a publication.
Your publication into orders.
Wholesale for brands that are not on Shopify Plus. Your lookbook, your linesheet and your order book in one private link, and the order lands in the admin you already use.
Three parts, in this order
- 01
The Lookbook
Your collection as a publication.
Campaign imagery, spreads that turn like paper, and the story you would put in print. Drop your artwork in and arrange it. Your buyer reads the collection before they price it.
- 02
The Linesheet
Styles, colourways, sizes, prices, availability.
Read live from your Shopify catalogue, so nothing goes stale the way a PDF does. Set a wholesale rate, override it by tag or product type, fix a price on a single style, and give any stockist their own terms.
- 03
The Order Book
Your buyer picks sizes and quantities, and orders.
No account, no password, nothing to install. One private link each. What they submit arrives in your Shopify admin as a draft order at wholesale prices, tagged and noted with the stockist.
The difference
Presentation and storytelling count as much as the transaction.
A catalogue is a document
You export it, email it, and the order comes back as a reply: a spreadsheet, a photograph of a printout, a list in the body of a message. Someone types it into Shopify by hand. The prices started going out of date the moment the file was made.
An issue is the order
Prices and stock are read live, so the sheet is never wrong. The quantities your buyer enters become a draft order at wholesale prices. Nothing is charged and no stock moves until you confirm it.
Your identity, not ours
Brands keep their own identity through the whole buying journey.
Set a Google font by name, or upload your own licensed webfont. Your logo and favicon are read from your storefront automatically, and you can replace either if you want something different for wholesale. Nothing on the page your buyer opens says our name.
Numbered
Every season is an issue.
Each linesheet is numbered in order as you make it, so a buyer can quote one back to you. One issue per season, each with its own lookbook, stock, prices and stockists. A new issue goes out without disturbing the last one.
OTHER / ISSUE 01 / AW26
Price
$29/month
14 days free. Everything included, with no limit on issues, stockists or orders, and no fee per order.
- Unlimited issues, one per season
- Unlimited stockists, each with their own link and rate
- The lookbook, the linesheet, the order book, the picking sheets
- Your own fonts, colours, logo and favicon
Questions
- Do my stockists need an account?
- No. No account, no password, nothing to install. They open a link and order. You can revoke any link without affecting the others.
- Do I need Shopify Plus?
- No, and that is rather the point. Shopify's own B2B tools are Plus only, which leaves most merchants with no wholesale tooling at all. This works on any Shopify plan.
- Where do my images live?
- In your own Shopify Files, uploaded straight from your browser. We store the address, never the artwork. If you uninstall, your images are still yours and still where you left them.
- Can different stockists see different prices?
- Yes. Set a default rate, override it by tag or product type, fix a price on an individual style, and give any stockist their own rate on top of that.
- What happens to an order?
- It becomes a draft order in your Shopify admin at wholesale prices. Nothing is charged and no stock moves until you confirm it. You can also hold stock the moment an order arrives, if you would rather.
- Does it work without Shopify?
- Not yet. Today it reads your Shopify catalogue and writes orders back to it, so a Shopify store is required.